![]() It is possible, of course, to combine both one's name and one's subject matter, as in Andrew Harper's Hideaway Report or Fred Goss' What's Working in Direct Marketing (while admitting that evidently we somewhat overestimated my "fame" in the general field of direct marketing).īest in class? During the years it was the hotest "alternative lifestyle/investment newsletter around, Howard Ruff's The Ruff Times struck a chord.ģ. "My name wasn't a household word in the industry and, I figured, if I ever wanted to sell the newsletter, that name would be more marketable than The Kovaly Report." He called both his company and his flagship newsletter Technical Insights. I always had the feeling that while I was answering letters to the editor, Tom Phillips was busy launching or acquiring another newsletter." Who said eponymous? Larry Ragan of The Ragan Report once observed, "If your goal is to establish a newsletter publishing empire, it probably isn't a good idea to name the first one after yourself and write it in your own inimitable style. "Impact on what, or for whom?" he wrote.Ģ. On that note, Howard Hudson also inveighed against newsletter titles like Hotline and Impact (which at one point Howard counted 20 being published). Magazines are expensively launched with titles like Jane, George, and Marie Claire. The association has had four names, so far, and each has begun with "Newsletter," not "National Association of Newsletter Publishers.")Īpparently, though, this wisdom isn't self-evident to all. (And a nod to Howard's wife, Mary, who suggested, when the newsletter association was founded, to make the word "Newsletter" the first one in the name, "So people can find you in directories," she said. Tip-of-the-hat to longtime NL/NL publisher Howard Penn Hudson who strongly believed that the name of the newsletter should tell the casual observer what the publication is about.Īnd, of course, what better example than The Newsletter on Newsletters? This is no doubt the most common form titles from Beer Marketers Insights to Funeral Service Insider abound and pretty well clue in the reader to the subject. Maybe not secrets, but here are a few of my reflections on newsletter titles.ġ. Are there secrets to name selection which work favorably for newsletter publishers and marketers? The question "What's in a name?" also arises in selecting a title for your newsletter. "What's in a name? that which we call a rose / By any other name would smell as sweet," Juliet asks Romeo. ![]() APA style: Picking a name for your newsletter.Picking a name for your newsletter." Retrieved from 2005 The Newsletter on Newsletters LLC 11 Sep. MLA style: "Picking a name for your newsletter." The Free Library.
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